Beer But Better / Guides
ReviewIMPOSSIBREW review (2026): is it worth it?
By Alex Stewart
Updated 1 November 2026. Every figure links to its source below. How these pages are made.
What is IMPOSSIBREW?
A London alcohol-free beer brand selling 0.5% beers in 440ml cans, direct and on subscription. It was named the UK's fastest-growing alcohol-free beer brand in the UK Fast Growth Index 2026, with 242% turnover growth between 2023 and 2025.
Ratings compared
Checked 5 Nov 2026
| 1 | IMPOSSIBREW |  | 4.4 | 1,036 reviews |
| 2 | Lucky Saint | | 4.3 | 3,734 reviews |
| 3 | BrewDog |  | 4.0 | 2,600 reviews |
| Not ranked: fewer than 1,000 reviews | ||||
| Collider | | 4.2 | 132 reviews | |
| Days Brewing | | 3.8 | 146 reviews | |
Brands with 1,000+ Trustpilot reviews are ranked. TrustScores and review counts from each brand's Trustpilot page, checked 5 Nov 2026.
What is in the Social Blend?
Social Blend: L-theanine, ashwagandha root extract, magnesium citrate, citrus extract, vitamin B1, soluble plant fibre. 375mg per 100ml (1,650mg per 440ml can).
The range
Triple Hopped IPA
Limited edition. Mango, stone fruit and vanilla notes. 12 kcal per 100ml (52 per can).
Price
40 × 440ml costs £100.00 one-off (56.8p per 100ml), or 15% less on subscription (48.3p per 100ml). A 10-pack is £30.00.
What customers say
- Trustpilot: 4.4 from 1,000+ reviews (Excellent). The profile has been claimed since February 2021 and Trustpilot shows replies to all 59 negative reviews.
- Customer surveys: 2,932 responses across two IMPOSSIBREW surveys. 88% of 775 said they had cut down or stopped drinking alcohol; 74% of 2,157 said the relaxing effect was worth it or better than their usual drink.
From Trustpilot, October 2026: "Best Low/No Alcohol beer out there as everything tastes like a proper beer. Always something new to try, the Triple Hopped IPA is a belter."
The downsides
- 17 kcal per 100ml for the Lager: more than Days (10) or Collider (about 11).
- 0.5% ABV, not 0.0%.
- Lucky Saint is easier to find in supermarkets.
- No Lion's Mane, if that matters to you.
- The Triple Hopped IPA contains gluten and lactose.
Who should buy it
Anyone cutting down who still wants the evening beer ritual, and the wind-down that comes with it. Start with the Lager, or a mixed box with the Hazy Pale.
IMPOSSIBREW in four numbers
FAQs
What ABV is IMPOSSIBREW?
IMPOSSIBREW beers are 0.5% ABV.
What is in IMPOSSIBREW Social Blend?
Social Blend: L-theanine, ashwagandha root extract, magnesium citrate, citrus extract, vitamin B1, soluble plant fibre. 375mg per 100ml (1,650mg per 440ml can).
Is IMPOSSIBREW gluten-free?
The Enhanced Lager is gluten-free (below 20ppm) and vegan. The Triple Hopped IPA contains gluten and lactose.
How many calories are in IMPOSSIBREW?
Enhanced Lager has 17 kcal per 100ml (75 per can), Hazy Pale 16, and Triple Hopped IPA 12.
Where can I buy IMPOSSIBREW?
Direct from impossibrew.co.uk, one-off or on subscription with 15% off.
Sources
All read 1 November 2026 unless stated. Prices change; check the brand's site before you buy.
- IMPOSSIBREW customer surveys: 2024 Impact Survey (775 responses) and 2025 survey (2,157 responses). IMPOSSIBREW data, not independently audited
- IMPOSSIBREW Enhanced Lager product page
- IMPOSSIBREW Enhanced Hazy Pale product page
- IMPOSSIBREW Triple Hopped IPA product page
- Trustpilot UK: IMPOSSIBREW
- London Beer Competition 2022: IMPOSSIBREW Lager, Gold, 91 points
- UK Fast Growth Index 2026: IMPOSSIBREW
- Days Brewing Days Lager product page
- Collider Lager product page
- Lucky Saint Unfiltered Lager product page
- Lucky Saint Unfiltered Lager product page ("#1 Trustpilot Best Rated Alcohol-Free Beer" claim)
- Trustpilot UK: Lucky Saint