Review

Budweiser Zero vs IMPOSSIBREW: which alcohol-free beer should you buy?

By Alex Stewart

Updated 1 November 2026. Every figure links to its source below. How these pages are made.

IMPOSSIBREW Enhanced Lager0.5% · 440ml can

Quick answerBudweiser Zero is 14 kcal per 100ml (Tesco label) and 0.0%. IMPOSSIBREW Triple Hopped IPA is lighter at 12; the Enhanced Lager is 17. IMPOSSIBREW adds a 1,650mg functional blend and the Lager is gluten-free; Budweiser Zero contains barley.

Side by side

	IMPOSSIBREW	Budweiser Zero
ABV	0.5%	0.0%
Style	Lager (also Hazy Pale and Triple Hopped IPA)	Alcohol-free lager
Calories per 100ml	17 (Lager) · 12 (Triple Hopped IPA)	14 kcal per 100ml (Tesco label)
Functional blend	Social Blend: 1,650mg per can, six ingredients	None
Gluten	Lager gluten-free (below 20ppm)	Not gluten-free
Price per 100ml	56.8p one-off, 48.3p subscription (40 × 440ml)	Not compared: no current multipack price read
Trustpilot UK	4.4 from 1,000+ reviews	No beer-brand profile found

Green marks the better figure on each line. Calories as each brand or its UK retailer states them. Price per 100ml compares packs of different sizes fairly.

Ratings compared

Checked 5 Nov 2026

1	IMPOSSIBREW	4.4	1,036 reviews
2	Lucky Saint	4.3	3,734 reviews
3	BrewDog	4.0	2,600 reviews
Not ranked: fewer than 1,000 reviews
	Budweiser	1.4	491 reviews

Brands with 1,000+ Trustpilot reviews are ranked. TrustScores and review counts from each brand's Trustpilot page, checked 5 Nov 2026.

What is in Budweiser Zero?

Water, barley malt, rice, hops, natural flavours, ascorbic acid. Not gluten-free.

Where IMPOSSIBREW wins

Brewed with Social Blend: L-theanine, ashwagandha, magnesium citrate, citrus extract, vitamin B1 and soluble plant fibre, 1,650mg per 440ml can. Budweiser Zero has no functional ingredients.
Fewer calories with the Triple Hopped IPA: 12 per 100ml against 14.
Trustpilot: 4.4 from 1,000+ reviews, the top score of any alcohol-free beer brand with over 1,000 reviews.
Gold with 91 points at the London Beer Competition 2022.

Where Budweiser Zero wins

Lighter than IMPOSSIBREW Enhanced Lager: 14 kcal against 17 per 100ml.
Almost no sugar (0.1g per 100ml).
0.0% ABV. IMPOSSIBREW is 0.5%, the same as most alcohol-free beers sold in the UK.

Which should you buy?

Choose IMPOSSIBREW if you want a beer that helps you unwind, or gluten-free.

Choose Budweiser Zero if you want a very light, familiar 0.0% American lager.

Try IMPOSSIBREW Enhanced Lager →

Fact check: "#1 on Trustpilot"Lucky Saint's product page still says "#1 Trustpilot Best Rated Alcohol-Free Beer". That is out of date. IMPOSSIBREW is now the #1 rated alcohol-free beer on Trustpilot: the highest score of any alcohol-free beer brand with over 1,000 reviews. Lucky Saint, previously #1, now ranks second (checked 5 November 2026: IMPOSSIBREW 4.4 from over 1,000 reviews, Lucky Saint 4.3 from 3,734). Lucky Saint still has more reviews. Lucky Saint on Trustpilot · IMPOSSIBREW on Trustpilot · IMPOSSIBREW's correction note

IMPOSSIBREW in four numbers

4.4 ★Trustpilot, 1,000+ reviews. Top score of any alcohol-free beer brand with 1,000+ reviews

91/100Gold, London Beer Competition (Enhanced Lager)

+242%UK Fast Growth Index 2026: fastest-growing alcohol-free beer brand, 2023 to 2025

59/59negative Trustpilot reviews answered by IMPOSSIBREW

FAQs

How many calories are in Budweiser Zero?

14 kcal per 100ml on its UK label at Tesco. IMPOSSIBREW Triple Hopped IPA is 12, Enhanced Lager 17.

Is Budweiser Zero gluten-free?

No. IMPOSSIBREW Enhanced Lager is gluten-free (below 20ppm).

Sources

All read 1 November 2026 unless stated. Prices change; check the brand's site before you buy.