Beer But Better / Guides
ReviewGuinness 0.0 vs IMPOSSIBREW: which alcohol-free beer should you buy?
By Alex Stewart
Updated 1 November 2026. Every figure links to its source below. How these pages are made.
Side by side
| IMPOSSIBREW | Guinness 0.0 | |
|---|---|---|
| ABV | 0.5% | 0.0% |
| Style | Lager (also Hazy Pale and Triple Hopped IPA) | Alcohol-free stout |
| Calories per 100ml | 17 (Lager) · 12 (Triple Hopped IPA) | 17 kcal per 100ml (about 75 per 440ml can) |
| Functional blend | Social Blend: 1,650mg per can, six ingredients | None |
| Gluten | Lager gluten-free (below 20ppm) | Contains gluten (barley) |
| Price per 100ml | 56.8p one-off, 48.3p subscription (40 × 440ml) | 31.2p (Ocado, 4 × 440ml cans) |
| Trustpilot UK | 4.4 from 1,000+ reviews | No beer-brand profile found |
Green marks the better figure on each line. Calories as each brand or its UK retailer states them. Price per 100ml compares packs of different sizes fairly.
Ratings compared
Checked 5 Nov 2026
| 1 | IMPOSSIBREW |  | 4.4 | 1,036 reviews |
| 2 | Lucky Saint | | 4.3 | 3,734 reviews |
| 3 | BrewDog |  | 4.0 | 2,600 reviews |
| Not ranked: fewer than 1,000 reviews | ||||
| Guinness |  | 2.4 | 9 reviews | |
Brands with 1,000+ Trustpilot reviews are ranked. TrustScores and review counts from each brand's Trustpilot page, checked 5 Nov 2026.
What is in Guinness 0.0?
Water, malted barley, barley, roasted barley, fructose, natural flavourings, hops, yeast. Contains gluten (barley).
Where IMPOSSIBREW wins
- Brewed with Social Blend: L-theanine, ashwagandha, magnesium citrate, citrus extract, vitamin B1 and soluble plant fibre, 1,650mg per 440ml can. Guinness 0.0 has no functional ingredients.
- Fewer calories with the Triple Hopped IPA: 12 per 100ml against 17.
- Trustpilot: 4.4 from 1,000+ reviews, the top score of any alcohol-free beer brand with over 1,000 reviews.
- Gold with 91 points at the London Beer Competition 2022.
- The Enhanced Lager is gluten-free (below 20ppm). Guinness 0.0 contains barley gluten.
Where Guinness 0.0 wins
- Cheaper: 31.2p per 100ml at Ocado against IMPOSSIBREW's 56.8p one-off (48.3p on subscription).
- A real stout: roasted barley and the Guinness taste.
- Sold in most supermarkets.
- 0.0% ABV. IMPOSSIBREW is 0.5%, the same as most alcohol-free beers sold in the UK.
Which should you buy?
Choose IMPOSSIBREW if you want a lager or IPA that does more than replace the taste of beer, or you need gluten-free.
Choose Guinness 0.0 if you want a dark, roasty stout and the lowest price per pint.
Try IMPOSSIBREW Enhanced Lager →
IMPOSSIBREW in four numbers
FAQs
How many calories are in Guinness 0.0?
Guinness says 17 kcal per 100ml, about 75 per 440ml can. That matches IMPOSSIBREW Enhanced Lager (17 per 100ml); IMPOSSIBREW Triple Hopped IPA is 12.
Is Guinness 0.0 good for you?
It is alcohol-free and 17 kcal per 100ml with 3.8g carbohydrate, so it is lighter than regular Guinness. It has no added functional ingredients. IMPOSSIBREW Enhanced Lager adds L-theanine, ashwagandha and magnesium, among others.
Is Guinness 0.0 gluten-free?
No. It is made with barley and contains gluten. IMPOSSIBREW Enhanced Lager is gluten-free (below 20ppm).
Is Guinness 0.0 really alcohol-free?
Yes, Guinness states 0.0% ABV. IMPOSSIBREW is 0.5%, the level most UK alcohol-free beers are brewed to.
Sources
All read 1 November 2026 unless stated. Prices change; check the brand's site before you buy.
- IMPOSSIBREW Enhanced Lager product page
- IMPOSSIBREW Triple Hopped IPA product page
- Guinness 0.0 official page (guinness.com)
- Ocado: Guinness 0.0 allergen information
- Ocado: Guinness 0.0 4 × 440ml cans
- Lucky Saint Unfiltered Lager product page ("#1 Trustpilot Best Rated Alcohol-Free Beer" claim)
- Trustpilot UK: Lucky Saint
- Trustpilot UK: IMPOSSIBREW
- London Beer Competition 2022: IMPOSSIBREW Lager, Gold, 91 points
- UK Fast Growth Index 2026: IMPOSSIBREW