Beer But Better / Guides
ReviewHeineken 0.0 vs IMPOSSIBREW: which alcohol-free beer should you buy?
By Alex Stewart
Updated 1 November 2026. Every figure links to its source below. How these pages are made.
Side by side
| IMPOSSIBREW | Heineken 0.0 | |
|---|---|---|
| ABV | 0.5% | 0.0% |
| Style | Lager (also Hazy Pale and Triple Hopped IPA) | Alcohol-free lager |
| Calories per 100ml | 17 (Lager) · 12 (Triple Hopped IPA) | 21 kcal per 100ml (69 per 330ml) |
| Functional blend | Social Blend: 1,650mg per can, six ingredients | None |
| Gluten | Lager gluten-free (below 20ppm) | Not gluten-free: Heineken says traces of gluten can remain |
| Price per 100ml | 56.8p one-off, 48.3p subscription (40 × 440ml) | 24.0p (Ocado, 6 × 330ml cans) |
| Trustpilot UK | 4.4 from 1,000+ reviews | No beer-brand profile found |
Green marks the better figure on each line. Calories as each brand or its UK retailer states them. Price per 100ml compares packs of different sizes fairly.
Ratings compared
Checked 5 Nov 2026
| 1 | IMPOSSIBREW |  | 4.4 | 1,036 reviews |
| 2 | Lucky Saint | | 4.3 | 3,734 reviews |
| 3 | BrewDog |  | 4.0 | 2,600 reviews |
| Not ranked: fewer than 1,000 reviews | ||||
| Heineken |  | 2.0 | 102 reviews | |
Brands with 1,000+ Trustpilot reviews are ranked. TrustScores and review counts from each brand's Trustpilot page, checked 5 Nov 2026.
What is in Heineken 0.0?
Water, malted barley, hop extract, natural flavourings. Not gluten-free: Heineken says traces of gluten can remain.
Where IMPOSSIBREW wins
- Brewed with Social Blend: L-theanine, ashwagandha, magnesium citrate, citrus extract, vitamin B1 and soluble plant fibre, 1,650mg per 440ml can. Heineken 0.0 has no functional ingredients.
- Fewer calories with the Triple Hopped IPA: 12 per 100ml against 21. The Lager is also lighter (17).
- Trustpilot: 4.4 from 1,000+ reviews, the top score of any alcohol-free beer brand with over 1,000 reviews.
- Gold with 91 points at the London Beer Competition 2022.
- Lighter: Heineken 0.0 is 21 kcal per 100ml with 1.3g sugar.
Where Heineken 0.0 wins
- Cheaper: 24.0p per 100ml at Ocado against IMPOSSIBREW's 56.8p one-off (48.3p on subscription).
- Sold almost everywhere.
- 0.0% ABV. IMPOSSIBREW is 0.5%, the same as most alcohol-free beers sold in the UK.
Which should you buy?
Choose IMPOSSIBREW if you want the lager ritual plus something for the wind-down, with fewer calories.
Choose Heineken 0.0 if you want the cheapest familiar lager and need 0.0%.
Try IMPOSSIBREW Enhanced Lager →
IMPOSSIBREW in four numbers
FAQs
How many calories are in Heineken 0.0?
Heineken says 21 kcal per 100ml, 69 per 330ml. IMPOSSIBREW Enhanced Lager is 17 per 100ml and the Triple Hopped IPA is 12.
Is Heineken 0.0 gluten-free?
No. Heineken says traces of gluten can remain. IMPOSSIBREW Enhanced Lager is gluten-free (below 20ppm).
Is Heineken 0.0 healthier than beer?
It has no alcohol and fewer calories than regular lager, but it has no functional ingredients. IMPOSSIBREW is lighter still and adds Social Blend.
Sources
All read 1 November 2026 unless stated. Prices change; check the brand's site before you buy.
- IMPOSSIBREW Enhanced Lager product page
- IMPOSSIBREW Triple Hopped IPA product page
- Heineken 0.0 official page (heineken.com)
- Heineken 0.0 official page and FAQ
- Ocado: Heineken 0.0 6 × 330ml cans
- Lucky Saint Unfiltered Lager product page ("#1 Trustpilot Best Rated Alcohol-Free Beer" claim)
- Trustpilot UK: Lucky Saint
- Trustpilot UK: IMPOSSIBREW
- London Beer Competition 2022: IMPOSSIBREW Lager, Gold, 91 points
- UK Fast Growth Index 2026: IMPOSSIBREW